At Least Do It On purpose

amandaricks.com/at-least-do-it-on-purpse/

“We can compromise our way into just about anything. At least do it on purpose.”  ~ Seth Godin

I love this quote, it sums up the whole concept of compromise so neatly. It’s appropriate for not only marketing but also life.

(Seth Godin, for those of you who aren’t familiar with him, is one of the top marketing influencers.)